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Christmas Shopping And Seo: What You Need To Know

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As someone who year after year finds herself doing last minute Christmas shopping on Christmas Eve in the only shop that is still open, while some very unimpressed shop assistants look on, I can sympathise with everyone who struggles to get their gifts bought on time. But Christmas isn't just a challenge for consumers, as online retailers can face difficulties whilst getting organised for the big day. So, if you're an online retailer, then I can help you get organised for Christmas the SEO way.  

Just like making a Christmas gift list setting out who you need to buy for and what they might like, online retailers need to think about what might be on their customers' Christmas shopping lists and put an effective strategy in place. This will help them rank for the appropriate key phrases relating to these products, and this is the first step of capitalising on the annual online Christmas rush. 

Get Your Christmas Key Phrase Hat On

How are you ranking for these key phrases - what are your key products - it might be Christmas gifts, Christmas party dresses or turkeys but whatever you are selling, make sure that the Christmas shoppers know who you are, and most importantly, where to find you.

Here are a few things that you need to consider:

What products or services are you selling that Christmas shoppers will be looking for?

Whether it's scarves, aftershave, new shoes for a work night out or Christmas crackers, you need to make sure you are optimised for the key phrases your customers will be searching for with particular focus on Christmas.

Since organic traffic builds up over time, you need to start thinking about your keywords now, because your competitors will be doing the same.

Get Ahead of the Competition

Christmas might bring some new competition, so, beware and be ready. High street retailers will also be looking to perform for some of your key products, which means that you need to get ranking and highlight your unique selling points within your meta data. Your unique selling points might be free or guaranteed delivery before Christmas, or a free gift with every order over £100, but whatever your unique selling point is make sure that your Christmas shoppers know about it. 

If you are an online retailer and you want to maximise your profits this festive season then you better get your Christmas SEO hat on early to avoid disappointment.


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